You’re well on your way to generating new business ideas for making money, increasing opportunity, and ensuring a secure income. You’ve heard about blogging but are skeptical about the impact it may have. I get it. It could be a risk, even if only a small one.
So why not try incorporating a blog into that business plan to see what happens? Is it a lack of knowledge? Is it not being able to see instant results? Is it the haters out there trolling for no good reason? Maybe it’s time to take that leap and embrace all the hype.
This post will examine 5 reasons why including a blog on your company website paves a path to success.
1. Bolster Your Business With Search Engine Optimization (SEO)
By now, you’ve likely come across the term “SEO” in your quest to expand your online marketing efforts. Essentially, SEO, or search engine optimization, is a beneficial tactic widely used to help businesses like yours become discoverable on the web.
In today’s world, that is vital when aiming to create a successful business, make money, and provide a decent living for you and your family. Incorporating a blog into your company’s website is an excellent way to ensure SEO best practices are utilized.
Obviously, the wider you can cast your net, the more fish you will secure in your revenue stream. A blog not only differentiates you from similar businesses in your industry – it gets you noticed in the first place, creating increased profitability.
2. Create A Unique Company Voice
The Home Depot has a voice in this world, and so should your small business. You worked hard to become a master of your industry – if only everybody knew that!
The good news is that you will experience a bona fide business revelation! Including a blog on your company website lets the community know who you are, what you are all about, and why you are the trusted expert to turn to in their time of want or need.
3. Increase Your Sales Through Customer Expansion
So, you’re still reading and probably beginning to wonder if incorporating a blog into your company’s marketing strategy is worth the effort. Things seem to be going okay with your business as it is, so what’s the point?
Will you get a positive return on investment when you hire a writer to supply quality, engaging content and create that unique voice for your company? The short answer is yes! – and there are statistics to back up that claim.
According to DemandMetric.com:
- Companies with a blog will generate an average of 67% additional leads every month over a company that does not.
- 80% of internet users interact with both social media sites and blogs.
- A business that operates a blog obtains 55% more monthly guests than a business that does not.
- 70% said they would rather gain knowledge of a company through an article than through an advertisement.
- Blogging is the third most popular content marketing method behind only video and eBooks.
- 55% of marketers alleged blogging as their top and most valuable sales tactic.
- In 2019, 77% of marketers concentrated their primary attention on written content.
You are a skilled master at what you do, and you deserve to have a voice to complete the package. Word of mouth is a beautiful side effect of your flawless work, but it will only take you so far.
By providing insightful, industry-related content on your website, you are not only casting that wider net to the masses by proving yourself to be trusted and reliable, but you are also telling your current and loyal customers that you do care enough to invest in them as well; here are some free information and resources to prove it!
4. Shareability And Linking Back To Your Business Website
Networking is the name of the game today, and you don’t have all the time in the world to do this daily. After all, you are running a business! How can having a blog possibly help in this scenario? Shareability!
With all the quality content your blog is throwing out into the world, people are bound to share it with their family, friends, and co-workers. Now, the blog is actively promoting your company through compelling content, and these people are essentially working for you without even knowing it! The content they share is linked directly to your company website, and boom! New customers are rapidly falling into your marketing funnel.
5. Grow Interest In Your Product or Service.
I would bank on the fact that there are many potential customers out there who are unaware of the benefits that your products or services will provide to them. Well, your company blog recently flashed across their screen, and now they cannot stop reading about how you will bring back the glory into their life!
Readers and future customers are going to wonder how they survived without it at all. When you get people not only interested but excited about what you are supplying them with, they will inevitably keep coming back for more!
We hope you gained insight into how a blog can benefit your small business. We offer only a small percentage of the many valuable reasons why a blog should not be an overlooked asset. There’s no better time to get started than now–if you haven’t already!
What other ways have a small business blog helped your marketing efforts? Let us know in the comments below!