Your latest product or service is the cream of the crop, and you feel your creative side is beginning to flourish. But getting yourself positioned to reach consumers is an entirely foreign concept. Perhaps creativity and ingenuity are your strong suit–not necessarily your business sense.
Attracting potential customers is no longer as easy as placing an ad in the local newspaper. In today’s marketing landscape, you’ll need an online strategy to position your business for success.
People search the internet for their every need, want, or curiosity. So, you’ll undoubtedly need a website to foster any business success. Furthermore, you’ll need to drive traffic and get consumers to visit your website over your competitors. How can you effectively drive steady internet traffic to your company’s website?
Getting your website seen involves various factors, one of which is implementing an effective on-page SEO strategy. But what is on-page SEO, and how does it work to boost your website traffic?
In this post, we’ll discuss the fundamentals of on-page SEO, why it’s so crucial for your business’s success, and offer simple tips to help your site rank higher on the search engine results pages.
What Is On-Page SEO?
On-page SEO, or On-Page Search Engine Optimization, is the process of enriching the content and pages within your website to make it more discoverable when users enter a query into a search engine.
On-page SEO is only one aspect of creating an SEO-optimized website, but it may be the most essential. So while on-page SEO is crucial to success, it should work with all other elements of a solid SEO campaign to be most effective.
What Elements Contribute to a Fully Optimized SEO Strategy?
Three primary aspects of SEO contribute to creating a successful strategy. Your SEO efforts will be more effective when all three factors work together. These factors are:
- On-page SEO
- Off-page SEO
- Technical SEO
In this post, we aim our focus at on-page SEO
Showing up in the first couple of pages in a search engine is crucial to your business’s overall success. The wider you can cast your net, the higher the click-through rate will be. You’ll convert more sales and generate higher revenue when you achieve a higher click-through rate. It’s as simple as that.
Benefits of Implementing On-Page SEO
Several benefits come along with implementing effective on-page SEO on your company’s website. Some of these include:
- Acquiring more customers from organic searches
- Placing focus on the user experience
- Giving your website authority and credibility
- Little to no negative impact on your marketing budget
- Boosting your brand awareness
- Generating information and trackable data
Why Is Effective On-Page SEO Important for Small Businesses?
An overall SEO strategy is critical for small businesses simply because people put their confidence in search engines, and earning a prime spot in search engine rankings indicates that a website is considered to be a reliable authority.
Subsequently, the greater a page ranks in the search engine results pages (SERPS), the more clicks and traffic the site will yield. SEO best practices also enhance the site’s overall experience, making it more likely for consumers to return.
How Does SEO Impact Your Budget?
SEO is very cost-effective. Competitive businesses can disburse enormous quantities of money on compensated website traffic. While you can still budget for advertising space, if you’re working within a limited budget, SEO best practices are a considerable means to drive traffic to your site without the need to compensate somebody else for driving that traffic.
Do Large Corporations With Deep Pockets Always Rank Above Small Businesses?
Not necessarily. SEO is essential to the success of any small company or online business because it preserves fairness across the board regarding search engine results. Google has implemented the use of SEO to reduce the capacity for larger corporations to influence these results in their favor as much as is feasible.
SEO best practices ensure that sites appearing for each search are there because they have authentically earned their ranking. A business can achieve high search engine rankings through hard work and a website attractive to its visitors.
What Are SEO Best Practices?
SEO best practices are essentially a set of rules to follow that help procure higher rankings in search engine results pages (SERPS). A few basic directives of successful SEO practices include the following:
- Content should align with user search intent.
- Create a compelling title tag and meta description.
- Optimize your page load time.
- Optimize your page images.
- Build an internal linking structure.
- Foster relationships with other websites and procure authoritative back-links.
- Ensure a quality user experience (easy navigation, page tags, etc.)
- Publish valuable and original content.
Key Factors To Create Effective On-Page SEO
Several essential factors contribute to achieving effective on-page SEO. These factors include:
- Page Title: The title users see in search engine results pages (SERPS)
- Page URL: The internet’s “address” of your website, post, or page
- H1 Tag: The on-page title shown to users browsing the page
- Image ALT Text: short descriptive phrase describing an image
- Content SEO: The body of your page or post
- Headings (H2, H3): Headings help organize your content and guide readers
- Internal Links: Links to other pages within your website
- Meta Descriptions: A short description that appears under the page title in search engines
- Comments: The area where people can comment or discuss the page or post.
- Page Speed: The amount of time it takes for your page to load its content
Tips for Higher SERPS Rankings Through On-Page SEO
While implementing SEO best practices is an important part of ranking in the SERPS, the quality of your content plays an equally critical role. Premium content with credible and valuable information is far more likely to succeed in the long run. Here are some key tips to remember when attempting to rank in the results pages.
1. Conduct Keyword Research
Conducting keyword research is the first step. You’ll need to know what keywords or phrases you wish to rank for to optimize your content for search engines. Keyword research tools can help determine what direction to take when developing content for your website. A few of the best include:
2. Publish High-Quality and Original Content
There are several reasons why publishing high-quality and original content is essential to your overall SEO strategy. Besides procuring higher click-through rates, quality content generates more backlinks to your website.
The more backlinks you have, the more search engines will view your website as an authority. High-quality content also lends itself to keyword usage and a fantastic user experience.
3. Optimize Headings and Subheadings
In the overwhelming sea of content and information available across the internet, holding the attention span of your readers is becoming more and more difficult. To counteract these fleeting attention spans, headings and subheadings organize your content and can help readers easily digest your material.
Internet readers and more like skimmers. Everyone is out there skimming for the information they came to find. So, make it easy for them. Plus, search engines love it too.
4. Include ALT Text for All Images
Alt-text is often overlooked, and many people don’t fully understand how it contributes to an effective SEO strategy. Alt-text is a description appearing in place of an image on a webpage if an image cannot load. Alt-text also helps convey what an image is to visually impaired readers via screen-reading software. Lastly, image alt-text enables search engines to understand what your website is all about, which ultimately helps your rankings.
5. Build an Internal Linking Structure
Internal linking is important because it helps search engines understand your website better-leading to higher rankings. You can highlight your website’s essential pages by giving search engines, such as Google, links to follow. It is important to pair these links with relevant and descriptive anchor text.
6. Enable and Encourage Comments
Enabling comments is almost always a point of contention for website owners, especially when they are trying to operate a successful business. However, comments can and do work to your advantage.
First, search engines view comments as additional content on the page. So, it’s a great place to potentially pick up some secondary keywords you may have missed in your post. Comments also serve as an indication of how well your content is being received by your target audience. You can learn what content people engage with most and begin tailoring future posts accordingly.
Lastly, when you receive tons of comments, search engines begin to view your site as a “hot spot” of activity. Community engagement contributes to the overall status of your website.
Tip: If you are concerned about negative comments or spam, you can implement a screening process and only publish responses that add value to your page.
Do you still crave more SEO knowledge? Check out some of these most frequently asked questions.
How long does SEO take to begin showing tangible results?
Most experts working in the SEO business state that, on average, results from an effective SEO campaign can be seen in about 6 months. Still, a more reasonable timeline is anywhere from 12 to 24 months to get things moving.
What factors affect the amount of time it takes to see tangible results from an SEO campaign?
Many factors impact the timeline of seeing tangible results from your SEO efforts, including how established the business is in its field or niche and the type of content already published on the site. You’ll also need to consider the value and competitiveness of your primary keywords.
You don’t have to be great to get started, but you have to get started to be great.